The homeware market is booming and as we head into 2025, throwing up ads is no longer sufficient. Whether you're promoting a new range or running a limited-time homeware promotion, your campaign must capture attention and convert.

To engage with your audience and deliver conversions, you require two essentials: creative hooks and data-based retargeting.

Let’s dive into both and how Perform Digital Media assists homeware brands in converting interest into action.

As the days grow longer and the air feels lighter, spring naturally inspires change—and not just outside. It's also the perfect season for homeware brands to breathe fresh life into their marketing with content that feels real, relatable, and inspiring. That’s where user-generated content (UGC) comes in.

Nearly 80% of shoppers say UGC influences what they buy—especially when it comes to visual categories like homeware. It builds trust, shows products in real-life settings, and creates that "I want that" moment better than any studio-shot ad can.

Shopping has changed drastically in recent years. Where in-store browsing used to be the norm, more and more people now purchase homeware products online. But let’s be real, shopping for furniture, décor, and other home accessories online can be tricky. You can’t touch, feel, or see how a product fits in your space. That’s where technologies like Augmented Reality (AR) and interactive video are stepping in to bridge the gap, bringing the excitement of in-store shopping to the digital world.

In the competitive kitchenware industry, homeware companies must take their ad to the maximum. One of the most important questions they ask is: Which platform—Instagram or Meta Ads (Facebook + Instagram)—generates more add-to-cart activities on kitchen essentials? Let's compare both platforms and see which one performs better for promoting kitchenware.

Within the rapidly growing industry of kitchenware, differentiation involves more than pretty product pictures or traditional advertising. Consumers increasingly hunger for authenticity today, and influencer selling complemented with UGC marketing (user-generated content) is working as a stellar approach towards promoting sales.

As Statista shows, the global influencer marketing industry had a value of €19.5 billion in 2023, showing the manner in which this kind of marketing has progressed from auxiliary to essential.

At Perform Digital Media, we work closely with kitchenware and homeware brands to future-proof their digital strategies. The eCommerce kitchenware industry is growing rapidly, driven by shifting consumer behavior and emerging technologies.

To stay competitive and increase sales, brands must embrace the latest digital marketing trends of 2025. From IoT-integrated smart appliances to data-driven campaigns, here are the top trends your business should adopt to boost kitchen product sales.