Instagram vs Meta Ads for Homeware: Which Drives More Add-to-Carts for Kitchen Essentials?
18 Apr 2025
In the competitive kitchenware industry, homeware companies must take their ad to the maximum. One of the most important questions they ask is: Which platform—Instagram or Meta Ads (Facebook + Instagram)—generates more add-to-cart activities on kitchen essentials? Let's compare both platforms and see which one performs better for promoting kitchenware.
Strengths of Instagram in Kitchenware Marketing
Instagram's visually-oriented platform is perfect for marketing kitchenware. Through product tags and shoppable posts, Instagram enables customers to buy products straight from the website. Indeed, more than 50% of users find brands on Instagram (Statista, 2023), which makes it a prime platform for displaying products in real-life settings.
Influencer collaborations are also beneficial for companies since influencers will post content about cooking, home planning, and food brands. These collaborations increase authenticity, which is important for developing consumer trust.
Meta Ads: Take Advantage of Facebook and Instagram to Reach the Largest Audience
Meta Ads, both Facebook and Instagram, give a more complete advertising solution. With enhanced targeting functions, Meta Ads enable kitchenware brands to advertise on both platforms. Meta Ads are also effective in remarketing, which has been shown to add 70% conversions (Social Media Examiner, 2022).
With 2.91 billion users altogether on Facebook and Instagram (Meta, 2023), Meta Ads have a greater potential audience than Instagram alone, and it is an effective means to drive add-to-cart rates.
Which Platform Drives More Add-to-Carts
Instagram is best for brand discovery and interaction, thanks to its visually driven platform and organic material. Meta Ads will typically deliver more conversions, though, due to targeted audience targeting and remarketing to previously engaged users. Meta Ads combined coverage on Facebook and Instagram offer scope for users to interact and convert more.
Kitchen Marketing Concepts for Increasing Conversions
The following are some great marketing concepts for the two platforms:
User-Generated Content (UGC)
UGC builds trust, since 93% of consumers are more likely to purchase based on customer content (Nielsen, 2023).
Product Demos and Tutorials
Posting real uses of kitchenware will enable customers to envision how the products will benefit them.
Influencer Partnerships
Partner with influencers in the kitchen or home arena to demonstrate your products in use, making them more prominent.
How Perform Digital Can Assist
At Perform Digital Media, we specialize in helping kitchenware brands leverage Instagram and Meta Ads to drive real conversions. From targeted advertising to influencer marketing, we ensure your products reach the right audience and generate solid sales.
Conclusion
Both Meta Ads and Instagram are powerful in their own ways. Instagram is powerful at driving brand awareness and engagement, whereas Meta Ads are powerful at targeting and remarketing to drive conversions. By leveraging both platforms together, kitchenware brands can maximize their advertising for higher add-to-cart rates.
FAQs
Q1: What platform is better for driving conversions for kitchenware products?
A: Meta Ads are generally more effective for conversion due to advanced targeting and remarketing.
Q2: How can influencer marketing boost conversions on Instagram?
A: Influencers create authentic content that builds trust and engagement, driving higher conversion rates.
Q3: How can Meta Ads help with remarketing?
A: Meta’s remarketing features allow you to target users who have previously engaged with your ads, increasing the chances of conversion.