Creating a Digital Showroom: How Homeware Products Can Use AR & Interactive Video to Inspire Buyers
18 Apr 2025
Shopping has changed drastically in recent years. Where in-store browsing used to be the norm, more and more people now purchase homeware products online. But let’s be real, shopping for furniture, décor, and other home accessories online can be tricky. You can’t touch, feel, or see how a product fits in your space. That’s where technologies like Augmented Reality (AR) and interactive video are stepping in to bridge the gap, bringing the excitement of in-store shopping to the digital world.
The Rise of Virtual Homeware Showrooms
Online shopping for homewares is on the rise, with 61% of customers appreciating the convenience, according to Statista’s 2021 report. Additionally, 52% are more likely to buy if they can virtually try out the product before committing. This shift opens new opportunities for home goods brands to reinvent how they present their products online.
Virtual showrooms, powered by AR and interactive video, are revolutionizing the shopping experience. These digital spaces let customers "try on" products in their own environments, creating a more engaging, personalized experience. The result is greater customer satisfaction, fewer returns, and increased conversion rates.
Interactive Video: A Smarter Shopping Experience
Interactive video is transforming shopping by enabling real-time engagement. Unlike passive ads, these videos let users click, learn, and purchase directly. For instance, in a living room design video, customers can click on products to explore or buy instantly.
Benefits of Interactive Video to Homeware Companies:
H3: Easy Shopping: Customers can purchase directly from the video, making the shopping process quicker and more convenient.
H3: Learn More Products: Interactive videos give customers the opportunity to explore products they might not have considered, increasing the likelihood of repeat purchases.
H3: Storytelling in Style: These videos let brands showcase their products in real-life settings, offering suggestions on how they can be used, while telling the product's story.
According to a 2020 Wyzowl report, 84% of customers are more likely to buy after watching a video, making interactive video a powerful tool for influencing purchasing decisions.
Best Practices for Creating an Effective Digital Showroom
To maximize AR and interactive video, homeware businesses must ensure these experiences are user-friendly and of high quality. Here are some key suggestions:
H3: Easy To Use: Ensure AR and interactive video options are simple, allowing customers to browse and interact without confusion..
H3: Invest in Quality: Use high-quality images for accurate product representation in AR and videos.
H3: Personalize the Experience: Let customers filter by room type, style, or color to find what suits them.
H3: Engage Your Customers: Offer styling tips, product usage ideas, and customer insights in interactive videos.
The Future of Home Shopping: Capturing Digital Innovation
Homeware shopping is getting a serious upgrade. With interactive videos and augmented reality (AR), customers can now explore products from the comfort of their homes—almost like they're in a real store. Imagine being able to see how a new lamp looks on your nightstand or how a rug fits in your living room before you even buy it. That’s exactly what these new tools make possible.
For brands, it’s a chance to create a more engaging and immersive shopping experience. And for shoppers, it means fewer surprises and more confidence when making a purchase.
These technologies aren’t just a passing trend—they’re shaping the future of how we shop for homeware online.
Conclusion: A Smarter Way to Shop
AR and interactive video are revolutionizing homeware shopping, making it easier, more enjoyable, and accurate. For shoppers, this means fewer returns and more confidence. For brands, it’s a game-changer in product experience and sales.
Looking to bring your products to life online? Perform Digital Media specializes in immersive AR and interactive video strategies to turn browsers into buyers. Contact us today to build your digital showroom.
Frequently Asked Questions
1. How actually does AR make a difference while shopping for homeware online?
It's like magic—AR allows you to visualize how exactly that sofa, carpet, or lamp would sit in your lounge on your mobile phone. No longer second guessing if it's going to fit.
2. Am I really shopping based on a video?
Yes! Interactive video allows you to click on whatever you want in the video—a coffee table or that painting on the wall—and learn all about it or even purchase it right then. No additional steps.
3. Will this prevent me from having to return things?
Absolutely. If you can picture how something is going to work in your environment before you buy it, you're more secure—and that usually means fewer "oops" and returns.
4. Is this technology difficult to use? I'm not super tech-savvy.
Not at all. Everything is designed to be very intuitive to use—drag, drop, turn—it's as simple as navigating Instagram. No app downloads or wild setups necessary.
5. So why's it such a big deal that brands are using AR or interactive video?
To be honest, it just makes shopping altogether easier and more fun to do. Browse, get inspiration, shop cleverly—all on your couch.